The sails of the Opera House were used in a commercial advertising campaign by Samsung in the past. There were no protesting letters then. Thousands of people did not take to the internet to sign petitions. No commercial radio stations picked up the story in feigned outrage. No crowds gathered on the foreshore to guarantee extra headlines. All this before a single laser micro pixel has made its illuminated way to a single tile. Alan Sexton, North Parramatta. 10Oct2018.